Hello, I'm Monica

Hello, I'm Monica

I care about designing products that make complex technology feel simple and useful. As a Lead Product Designer, I love helping teams build with confidence and clarity.

I care about designing products that make complex technology feel simple and useful. As a Lead Product Designer, I love helping teams build with confidence and clarity.

Work

Work

Work

Okra: Open finance ecosystem

Okra: Open finance ecosystem

I joined Okra to advance the design function, focusing on strengthening foundational design elements across the company. I led the redesign of all core products and the brand, overseeing the process to ensure consistency and alignment with business goals.

I joined Okra to advance the design function, focusing on strengthening foundational design elements across the company. I led the redesign of all core products and the brand, overseeing the process to ensure consistency and alignment with business goals.

Role

Role

0>1 Design Strategy
Product strategy
End to end Design Process
Design management
Brand + Marketing Partner

0>1 Design Strategy
Product strategy
End to end Design Process
Design management
Brand + Marketing Partner

Okra case study
Okra case study
Okra case study

Nebula: Cloud platform

Nebula: Cloud platform

I led the design team in taking the product from concept to launch, driving the entire 0 to 1 journey. I managed the full end-to-end design process, defining the product vision and ensuring successful execution.

I led the design team in taking the product from concept to launch, driving the entire 0 to 1 journey. I managed the full end-to-end design process, defining the product vision and ensuring successful execution.

Role

Role

0>1 Product Strategy
End to end Design Process

Design management
Brand + Marketing Partner

0>1 Product Strategy
End to end Design Process

Design management
Brand + Marketing Partner

Nebula case study
Nebula case study
Nebula case study

Nedbank: Personal banking

Nedbank: Personal banking

I joined the Nedbank.co.za team as a consultant to establish the project and drive the new design system. I collaborated with the internal design system team, played a key role in the launch of their lending category, and led core functionality such as credit card wizards and loan calculators, overseeing the full UX process from research to testing.

I joined the Nedbank.co.za team as a consultant to establish the project and drive the new design system. I collaborated with the internal design system team, played a key role in the launch of their lending category, and led core functionality such as credit card wizards and loan calculators, overseeing the full UX process from research to testing.

Role

Role

Product Design Lead
Design systems
Re-brand implementation

Product Design Lead
Design systems
Re-brand implementation

Nedbank case study
Nedbank case study
Nedbank case study

JUMO: Banking as a service platform

JUMO: Banking as a service platform

At JUMO, I was brought in to establish the product design vertical as the company transitioned from a USSD-based product to interface-driven solutions. My role involved building the design team and setting up the foundational processes to support this shift, ensuring the design function was well-positioned for future growth.

At JUMO, I was brought in to establish the product design vertical as the company transitioned from a USSD-based product to interface-driven solutions. My role involved building the design team and setting up the foundational processes to support this shift, ensuring the design function was well-positioned for future growth.

Role

Role

0>1 Product Design Strategy
End-to-end design process
Design Management
Brand

0>1 Product Design Strategy
End-to-end design process
Design Management
Brand

Nebula case study
Nebula case study
Nebula case study

Fraction: Workforce planning

Fraction: Workforce planning

Founding designer, working closely with the engineering team and the founders. I was responsible for leading the full design execution, shaping the product from the ground up.

Founding designer, working closely with the engineering team and the founders. I was responsible for leading the full design execution, shaping the product from the ground up.

Role

Role

0>1 Product Strategy
End to end Design Process
Brand

0>1 Product Strategy
End to end Design Process
Brand

Fraction Case Study
Fraction Case Study
Fraction Case Study

How I work

How I work

How I work

I engage deeply with engineering, stay in tune with customer needs, and take proactive steps to align design decisions with business goals.

Beyond the handoff

I believe that delivering great products is a shared responsibility. I work closely with engineers, product teams, and stakeholders beyond the typical “handoff” - ensuring that everyone goes the extra mile to refine and ship the best possible solution. Design specs are just the foundation; real success comes from a collective push toward delivery.

Gut meets guidance

Designing for impact means trusting the pulse of your customers. While data is valuable, I lean on deep customer understanding and intuition to make informed design decisions.

Driving with curiosity

I immerse myself in all facets of the business because understanding the full context sharpens my decision-making. I don’t wait for direction, I actively seek opportunities, align efforts across teams, and contribute to the bigger picture.

Built in Framer · Designed by Monica Alaya · ©2025 Portfolio

Built in Framer · Designed by Monica Alaya · ©2025 Portfolio

Built in Framer · Designed by Monica Alaya · ©2025 Portfolio